So if you read the last tutorial, it’s probably crystal clear that all that matters to rank for your keywords in “Google” (collectively used to refer to all search engines since Google has like a 75% market share) is how many links you have pointing to your pages with your all important keywords, and the quality of these links. But how do you get them?
There is basically 4 ways:
1) analyze the links your competitors have pointing to them, and get links from the same websites and webpages.
2) buy powerful paid links through the various paid link marketplaces
3) hire a cheap Indian firm to spam every user generated site on the web with links to your webpages.
4) make your content very linkable. This means basically be a great “product” (i.e. information resource) that people will be very likely to link to.
In this and the following tutorial we’re going to cover #1 only. #2 is easy if you want to do it. The risk is that Google really really doesn’t like this and if you’re caught in a network of sites that are all busted for doing this (which marketplaces that sell these paid links bring together), you may get penalized. #3 actually works very well and has for some time, as ultimately you’re putting links in natural places (i.e. user generated content sites where anyone can submit), but just automating how quickly you can do it. And we also won’t cover #4 either because the short of it is you need to be exceptional. For example, be the first to pioneer blog tutorials in some new or obscure niche. Basically, popular blogs like Techcrunch.com will get lots of links naturally. Also there is the term “link bait” to consider, which means writing articles that are more likely to be linked to. For example, articles that compile and list a bunch of related resources are known for getting lots of links. One on-site SEO thing you can do here is provide a field where users can copy/paste an article’s URL--this will inspire people to link to you by making it easy to do so. Share buttons for Facebook, Twitter, etc, do the same thing basically.
So for #1, the main idea is that your competitors will have links you want. By analyzing what links they have, you will figure out where you can also get links. How to go about it is a little more complex, and is what we’re going to cover in the next tutorial.