Now that you understand the hard parts of SEO, which is the theory of how it works and the complexities of getting quality backlinks, let’s discuss the simplest aspect: ONSITE SEO. Onsite SEO is mainly about the following things:
1) the keywords in your URLs, and that they are formatted nicely with hyphens
2) the title of each page, as embedded within the <title> element of your <head> element in the HTML
3) headers and sub-headers of your content within <h1> and <h2> tags, etc.
4) the body’s of your articles being keyword rich
5) your description met tag providing an enticing description that will make google searchers want to visit your site when they see the description in your search listing
I won’t teach HTML here because you can learn it in the HTML Tutorials. But the idea is you need to focus each of your web page on a set of keywords, and then title the page according to it, make the URL match, make the titles above paragraphs of content (the h1, h2, and h3 tags) full of those keywords, etc.
You’re not just going to want to repeat the same keywords over and over. For the overall page title and URL, sure, but for the sub-headers above paragraphs, you’ll want to vary up the keywords to similar and complementary phrases so you can get some “long tail” traffic from different combinations of your core keywords.
For example, if one your keywords is “New York City Hair Stylists,” you may have a paragraph header called: “Best Female Hair Stylists in New York.” capiche. That will help you rank for more combinations of keyword phrases that contain your core keywords, which in this case is “Hair Stylists.”
Overall, the main thing is that the code of your site generates all the urls, <title> elements, etc properly, and then that you intelligently supply nifty keyword combinations for the titles and sub-headers, etc. I usually don’t worry about anything except the main page title, and let the article come naturally. If you’re a blog site, you’re churning out tons of content all the time anyway, so you don’t need to worry so much per article about capturing the most number of complementary long-tail keyword phrases. However, if you’re a small company site with only so many pages on your site, you’ll want to go so far to apply all the keyword research you did to collect backlinks (as described in the previous tutorial) to determine what keyword phrase combinations you should flush your pages out with.