This tutorial will cover a few nifty & unconventional ideas you can do to get more keyword rich links pointing at your site.
One of my favorite techniques is building tools that get other people to do all the linking work for you. For example, if you have a video site, you can make your video player shareable and embeddable on another site, and when visitors do that, a link is pasted below the flash player. You can of course do something similar with any copy/paste widget you want to provide, for example a little widget that shows your latest articles or tweets. Generally, provide a box to copy/paste some HTML to another site, and put your links in it.
In general, you can make it so each of your articles has a field to copy/paste a link to another site. And of course you want your Facebook Like, Tweet buttons, and Google +1 buttons, which ultimately do the same thing, though all to the same 3 sites, which isn’t as good as getting links from new unique domains.
You can write content that calls for action on behalf of your readers. For instance, you could ask your readers to review their favorite articles on your site, or perhaps rank recent products listed on your site. You can do things like tell them you’re tracking who links to your site, and give out some sort of prize to the best articles that link to you. Techcrunch, for example, all the time gives out prizes to people that tweet at them. Do the same for full fledged blog articles. You could also find a bunch of sites in your niche, and give them coupons if they write about your site/service (and of course link to you). You can give them enough coupons to offer them up as prizes to their own readers.
You can guest write for other blogs, and get yourself a link while doing it in exchange. You can also grow your own content by allowing other people to guest write on your site. You can build relationships with other webmasters/bloggers this way, and generally grow your network, and accordingly have more relationships with experienced internet experts you can eventually get links from.
In general, there are lots of things you can do if you’re creative. The purpose of this tutorial was to get your mind thinking so you can invent your own techniques. You just need to participate with other people and sites on the web. Show them love without asking (i.e. link to them), and eventually you’ll get links without asking. They’ll find you when you link to them in one way or another (i.e. through tracking traffic from google analytics, doing their own SEO research, when their visitors mention they came from your site, etc). So in essence, link out to get linked to. Be a player in the web game, and it will come back to you.