So you read the previous tutorials which focused on all the fluffy “give back” social media communication, but you’re wondering: “Hey there must still be some somewhat spammy techniques I can use to automate things?” Well, there is, and it’s not super spammy, which is the point, but save you a lot of time.
First setup the following accounts:
1) setup a tumblr blog (on your own domain)
2) setup a twitter profile (with a vanity URL that matches your domain)
3) set a facebook fan page (with a vanity URL that matches your domain)
4) setup a Youtube account and channel.
5) make sure you have an iPhone 4+
Next, do the following things:
A) Take videos of yourself sharing your expertise. Upload the video from your iPhone to your Youtube channel, which the iPhone standard Camera and Photos apps make very easy.
B) Download the following PHP script I made and trigger it as a cron job on your server or computer every hour (if you don’t know how to, refer to our Cron Jobs Tutorial) :
<insert script link here>
The script will look for new Youtube videos on your Youtube channel that came in within the last Hour, and post it to your Tumblr blog via the Tumblr API. It will embed the Youtube video nicely, with its title as the blog article’s title, and its description as the blog article’s body content.
C) Signup for an account on TwitterFeed.com: http://twitterfeed.com/ and wire it so your Tumblr blog’s rss feed passes it your blog articles, and then sends your Twitter and Facebook profiles tweets/updates based on these articles. Here are some video tutorials on how to use Twitter Feed:
And you’re done. Video is extremely important. I mentioned Youtube in the first Social Media Marketing tutorial as being near the level of Twitter in importance. These days, people want to watch videos, and more importantly they’re dumb easy to create. Armed with an iPhone with a video camera, you have no excuse to not be churning out videos non-stop. It’s quicker and more natural than writing blog articles, and you can do it while you’re out and about, and whenever inspiration hits you. The net result is that you’re content goes to 4 places with one simple action. You’re not being spammy because everyone sends their blog articles to these 3 additional places. You just don’t have to spend the time to post on all 4 places like everyone else does. Note: yes it’s a little weird that we start with Youtube, but if it was easy to post Tumblr videos from Tumblr to your Youtube channel, we’d do that instead.