To wrap the Social Media Marketing tutorials all up, we’ll bring it full circle.
All the communication I described in the previous tutorial is publicly happening. Any @mention you get from these influencers means there following is clicking links to visit your profile. That’s yet another reason to keep your communication non-aggressive (i.e. over-markety) and more casual instead. You’re getting value out of publicly having these conversations and other people learning who you are, clicking your Twitter link in their stream to your Twitter profile, and then ultimately clicking the link in your description to your website. Capiche. It’s not just about a blog article you may eventually ask them to write about you.
You should be publicly talking to lots of people. Enjoy it. Do it for kicks. Have something to say. Have a point of view. Stay consistent with it, and you’ll draw like-minded people to you. Through network effects, the more people you bring to yourself, the more you’ll get exponentially. But you need to stay on it. Some people are there day in and day out conversing with people. You need to be someone all these other talkers can depend on to get an @mention back from. Like, you’re presence needs to be known.
You’re on your way to becoming an expert in your niche yourself. The word will spread that you’re out there helping people out in your niche as you become one of the sought after tastemakers yourself. And when that happens, now people will be building lists of influencers with you in it and the like. That’s the point here. That’s also why you need to learn from all the influencers you initially follow. Master your niche so you can have a voice that fits into the niche (i.e. makes sense as a character in the playingfield of your niche), and also sticks out.
The final super important thing that will happen is that you’ll get blog articles written about you once you’re considered an expert. Once you get to that level, and probably far sooner than that, you’ll have people following your tweets to your blog articles, and reblogging them, or somehow covering what they learned from your blog articles. In other words, it’s not just traffic you’ll get from all your tweets, retweets, and so on that move across twitter, but you’ll end up with other serious tastemakers linking to you in their full-fledged blog articles. Their blogs are highly trafficked. Links from them not only send a lot of direct traffic (off of twitter), but also provide a lot of SEO value in the high quality link juice they provide, giving you better rankings in search engines.
So through getting to truly know a handful of influencers in your niche, you’re going to get some serious PR as a result. That will lead to lots of traffic, and you didn’t need to spam hundreds of thousands of people. Communicate via twitter publicly and eventually through blogs publicly with highly-trafficed influencers and you’ll drive serious traffic without spamming. But you need to take the time to truly get to know people. You need to be interested in it. It’s not a job. You’re passionate about your niche. You need to want to learn from your fellow tastemakers. You need to be psyched when they @mention back at you. This isn’t something you fake. If you’re not passionate and obsessed with what you’re working on in your niche, don’t even bother all this. For people that are, you’re going to fall in love with all these interactions with experts.
Final Thoughts: it will be hard to get started. You’ll follow all these people, and nobody will be @mentioning you. However, as you start to get @mentioned more and more, you’re going to fall in love with Twitter. Everyone loves attention, and you’re going to love all this attention from experts and people that appreciate you. So stay on it, participating, even if you don’t get much back (i.e. @mentions) until you start to get a few. That will fuel you to keep at it, and so on until you have too many @mentions to deal with. And don’t forget, each @mention is potential traffic to you, especially when from an influencer with tons of followers. Keep your @mentions insightful and you may inspire famous influencers to blog about you. Got it!