Ever heard of “the Marketing Mix”? I.e. the 4ps? Price, Promotion, Place (aka distribution), and Product. Those are the famous 4 ingredients to a good marketing plan. While we will also help you concoct a promotion and distribution plan, the aspect of marketing we focus on is the Product. In other words, all the speccing/branding we do (mainly the speccing) leads to a product the market wants, and eople will eat up. That’s really the secret sauce and magic of what we do. We will not let a product go through our doors and come out the other side that is not imagined/invented to disrupt the market and serve an under-served need. In other words, we invent products that sell themselves. We do cook up post-launch marketing plans, help with PR initiatives to get key blog posts on sites like Techcrunch and Mashable, etc, but as you will have read in our Coding article, we only focus on a few things and do those extremely well. In this case, we focus on building products that are so good they lead to viral word of mouth marketing.
"We invent products that sell themselves."
That said, we also focus on building viral channels into your application, i.e. automated means of sharing. Here are a few examples:
Mailchimp newsletter signups
Facebook signups/logins, and facebook posting. Twitter & Foursquare too.
SMS txt message invites/sharing
Packaging content to be shared in visually appealing and captivating units
Proper email communication in accordance with on-site user-to-user correspondence to bring users back to the site
APIs, i.e. we build your site an API for other developers to build their own applications on top of your application, which in turn brings more users to your app
In short, we make sure each user action leads to a unit of content or communication being distributed to the various major social networks and/or to specific users on and off the site in order to lead to more engagement. We take this goal very seriously every step of the way as we spec and plan your product.
And for those interested, here are some of the more traditional marketing endeavors we’ve done for our clients post-launch:
SEO, i.e. link-building. And of course pages on your application are all dynamically made to be on point in terms of on-site SEO
PR/Blog-marketing, i.e. reaching out to blogs to cover your application
Paid Search Advertising and Banner Advertising management
Email marketing, and campaign management
Brokering partnerships and content deals
Seeking additional rounds of investment. This can be a very important part of marketing for you post launch as well, since we’ll introduce you to a network of high profile Web 2.0 investors/professionals who will often blog/tweet about you and/or tell other people that will.
To get an idea of our Online Marketing techniques, please refer to our tutorials:
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When I first came to James Gillmore with the concept for CrimeTV.com I knew within the first conversation that FaceySpacey would build the ultimate Platform for CrimeTV. James Gillmore's forward thinking and innovative strategy was far better then the dozen companies courting us to build our crime entertainment portal. Working with James has enabled me to get the real perspective to the web 2.0 industry and helped to position CrimeTV.com for the big leagues. The planning and build out of the site was an extremely amazing processes and I had a great time working with him. FaceySpacey is what the New Silicon Alley is all about, they bring know how of what best West Coast programmes are know for with a New York attitude. I highly recommended FaceySpacey to anyone who wants to go BIG!
Borris BazelaisFounder/CEO, CrimeTV.com
Faceyspacey has the gusto to take-on any project you can imagine. They offer superlative resources and sound-advice as they assist you through the startup life-cycle; from brainstorming to building. Whether you are looking for specs, heavy-duty design work, development and/or a special ops social media firm with the chops. Look no further than Faceyspacey!